SURZUR

A House of Ownership

We build.
We own.
We compound.

SURZUR is an independent, owner-led house. We advise ambitious leaders, operate where execution matters, and build or back assets we are prepared to own for the long term.

Strategy. Operations. Ventures.

Private enquiries

01 — The House

Expertise is useful.
Ownership compounds.

Every meaningful engagement should produce at least one durable outcome: cash, an asset, intellectual property, equity or a strategic capability.

02 — Practices

Three practices. One accountable owner.

I

Advisory

Clarity before scale.

Strategy, growth, positioning and transformation. Fixed-scope engagements of two to three weeks, working directly with the founder or chief executive.

II

Operating

Where execution matters.

Hands-on execution, special situations and operating partnerships — launches, interim leadership, and the tools a decision requires, built in days rather than quarters.

III

Ventures

Equity, never cosmetic.

Venture building and selective equity partnerships with founders we work alongside. SURZUR invests its own capital only and does not manage third-party funds.

Fields Consumer & retail Luxury Fintech Travel technology Health Education & AI

03 — The Art of Ownership

A doctrine, not a slogan.

  1. 01Protect the principal.
  2. 02Generate cash with high-value expertise.
  3. 03Convert repeated work into systems and intellectual property.
  4. 04Take equity selectively, never cosmetically.
  5. 05Build for endurance, not noise.
  6. 06Preserve decision quality, reputation and optionality.

Proprietary frameworks — Ownership Ladder · Asset Test · CRAFT Method

04 — Founder

Ludivine Surzur

Founder & Managing Director

Ludivine Surzur spent three and a half years at McKinsey & Company in the Marketing & Sales practice, advising consumer, luxury and retail leaders across EMEA. She then built the marketing function of a construction-finance fintech from zero as Chief Marketing Officer, through to Series A readiness.

Before consulting, she spent a decade building brands at Colgate-Palmolive, Unilever, Picard and Lesieur.

Agronomy engineer (ENSAT) and HEC Paris graduate. Guest lecturer at HEC Paris.

McKinsey & Company · Colgate-Palmolive · Unilever · Picard · Lesieur

05 — Private enquiries

SURZUR works by introduction.

ludivine@surzur.eu

Paris — Europe — North America